Billboard Advertisements

As part of the brief that I have chosen, I have to create a Billboard advertisement that will effectively advertise my magazine... 

After research, I have found it difficult to find a billboard advertisement for a Regional Magazine.

Instead, I decided to research the conventions of billboard advertisements in general, so that when I create my own advertisement I can base it on the features I have seen in these.

This Billboard is advertising iPlayer for a Nokia phone. The image is striking and realistic, the hands holding the phone portray an element of synthetic personalisation, as the audience could identify the hands as similar to their own. The hands also add perspective as on the large scale of the billboard, the phone looks impressive against the hands. This allows me to understand that an eye-catching image is vital to creating a striking Billboard ad.

 This Billboard for Qantas Airline follows similar conventions to those of the Nokia advert. The large image contrasts the few words or slogan that feature underneath the picture. The short sentence used "The world's most experienced airline" implies that nothing more needs to be said, this gives an instant professional feel to the airline. The full stop used after the short sentence connotes finality and definiteness. This shows that the lexis and grammar used on Billboards (despite being usually minimal) is important.

This advert is a 1950s Billboard advertisement for McDonalds. I am analysing this to prove that the main features of Billboards have not changed despite the move in technology.
The large image connects with the reader as it simply includes a young, healthy boy, which readers can easily relate to. I like the fact that the image looks like a painting. I am thinking about my magazine being based on the past and villages before times changed, I could possibly edit my Billboard photo to look like a painting. Incorporating the old 1950s technique into a modern Billboard would highlight my attempt at appreciating the past.

Where would the billboard advertisement be shown?

This video gave me a clearer idea of the places that feature in the regional magazine, Lancashire Life.

This will help when I'm creating a billboard advertisement as the places shown here are possible places were the magazine would be advertised.

The places shown vary from the countryside to cities and towns, which means that the magazine includes a variety of things. I would like to make my magazine more focused on villages within  the north west, however I think this would still be appropriate to advertise in towns, as the contrast would attract more attention and possibly make the demographic of my magazine larger.