Basically, I searched how to create a radio advert and believe it or not WikiHow had many an answer. After reading through the steps, some of the steps actually made a lot of sense in order to create a successful advertisement. Some of the steps I have listed below:
"Use multiple aspects of sound to create a desire for the product or service" - this is useful, as different sounds engage the listener, and add to the verisimilitude of the advertisement which connects more successfully with the listener.
"Mention the name of the product or service at least three times in your advertisement" - this makes the advert memorable, repetition allows the listener to effectively remember the name of my regional magazine, this could by done by the use of a slogan, after bringing the name of the magazine in by conversational technique throughout the advert.
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