Researching target audience

Above, I have researched the audience profile for Lancashire Life magazine.

It is clear that Lancashire life readers are conservative and wealthy; the magazine is aimed at 45-60 year olds. I think I would make my magazine suitable for a slightly younger audience, such as 25-45 year olds.

After research I have found out that there is a gap in the market for a magazine aimed at young married couples or middle-aged people who perhaps aren't as wealthy as buyers of Lancashire Life. This is why if I created a magazine which focused on the fact that it is perfectly possible to maintain a "proper" standard of living, despite perhaps being on a budget (as a younger audience would be).

By reading about the style of Lancashire Life (to the left), I have decided that I really like the idea that the magazine brings together "everything you love about your county".

There is a definitely a strong focus on the British, kitsch trend with things such as The Great British Bake off being very popular and so by creating a magazine focusing on villages of the north-west, and adapting my photos and articles to have a British-theme this would fit the popular interest in all things kitsch.

The magazine is aimed at an older audience; I would like to aim my magazine at the slightly younger audience of 25-45 year olds. I will however, still abide by the conventions of this regional magazine, focusing my inside stories particularly on property, food and drink and health and beauty.

To the left, are the statistics of the type of people that read "Now Then" magazine. The magazine is aimed at a younger audience and I plan to aim my magazine at a younger audience than that of Lancashire Life; so, by basing some of my contents around the contents of Now Then would help attarct the demographic I'm aiming to have.

Now then can be found in local retailers, bars, restaurants, doctors, dentists, hairdressers, libraries, tourist information centres, hotels, cinemas, cafes, takeaways, museums, theatres, universities, and online.

Knowing this information, allows me to understand what sort of articles and features I should include in my magazine as it is likely that my magazine would be sold in similar local places!